Thursday, May 29, 2014

Can you imagine a Chick-fil-A "eat mor chikin" advertisement for this factoid ...

I love those "eat mor chikin" advertisements from Chick-fil-A! They are very creative and they are everywhere where I live. For those who have not seen it, it is usually a picture of three cows, having pigdin English signs saying - most times "eat more chicken" and sometimes "if you eat beef, you will ..." Quite a clever way to highlighting Chick-fil-A's "purple cow." According to the Chick-fil-A website, "the fearless cows (wielding paint brushes), acting in enlightened self-interest, realized that when people eat chicken, they don't eat them. Today, the cows' herds have increased and their message reaches millions - on television, radio, the internet, and the occasional water tower."

The May 2014 National Geographic features an article: "A Five-Step Plan to Feed the World," by Jonathan Foley. Jonathan states that the world population will grow 35% to a total of 9.5 billion by 2050. Simultaneously, the rise in prosperity will allow people to consume more products that are above a subsistence level, requiring a 100% increase in crop production.  One of the steps he says will be beneficial is to "shift diets". He gives an example of how for every 100 calories of grain that we feed animals, we get only about 40 new calories of milk, 22 calories of eggs, 12 of chicken, 10 of pork, or 3 of beef.

Quite a powerful argument to reduce beef in the diet and shift to pork or chicken - for the same feed, you can get 4 times more chicken meat than beef.  My guess is that though it is a powerful argument that will be good in a Chick-fil-A advertisement, even for the ultra creative types at Chik-fil-A, this will be a tough message to covey in a billboard :)

- Karthik

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